Glossary: Search Engines and Presell Pages

Billboard Ads

Synonym for presell page
See also: Presell Pages

Hosted Content

synonm for presell pageSee also: Presell Pages

Hosted marketing page

Synonym for presell page
See also: Presell Pages

Hosted Marketing Posts

Hosted marketing posts are the exact same thing as presell posts. Just as hosted marketing pages are the same as presell pages. See also: Presell Pages

Presell Pages

Presell pages are informational marketing content pages (advertorials) hosted on old and established authority web sites
- thereby improving your traffic by giving you authority links and creating a second entrypoint in the SERPs.See also: Billboard Ads, Hosted Content, Hosted marketing page, Hosted Marketing Posts, Presell Posts, Text Link Ad

Outlinks

outlinks are the links on a page "going out" ... it is recommended to have outlinks to authorities on your own hosted marketing conent page as well, to improve the overall trustrank and put the links to your own site in a good neighborhood (called Co-Citation)

Presell Posts

Presell posts are pretty similar to presell pages, just that they are blog posts and not linked as prominent as the presell pages.See also: Presell Pages

SEO

Search Engine OptimzationSee also: Text Link Ad

Authority websites

Authority sites are old and have a big number of .edu+.gov linksSee also: TrustRank

Hill Top

The hilltop algorithm defines a concept of hubs and authoriy sites. It can be understood that this concept says that when you link out to good sites, authorities, even competitors, it helps you own rankings. You can read the concepts of hilltop (HITS) or additional HITS documents based on it

SERP

Search Engine result page - one page in a search engines result

TrustRank

a patent registered by Google, defining the "Trust" given of a site being imporant and required to avoid web spam filters. It is generally assumed, that sites that are OLD and have a lot of .EDU , .GOV and .MIL links linking to them, as well as a lot of different .COM domains have a higher trust rank than those sites that don't ( i.e. if the government and universities trust you, Google will trust you too... ) read more in TrustRank explainedSee also: Authority websites

SEO landing pages

SEO Landing page is just another synonym for pre sell page

Text Link Ad

Text link advertisementSee also: Presell Pages, SEO

under the radar

refers to keeping site owners, urls and other specifics like titles , backlinks counts and Alexa ratings secret to everyone except the client who purchased a placement. This is to avoid search engine quality engineers blacklisting publisher and advertiser sites and of course competitors that might report them.